Starbucks Produces Cheaper Drinks in India to Fight Home Rival Manufacturers
INDIA: Starbucks is rethinking its strategy to entice Indians, significantly children, with smaller, cheaper drinks. Nevertheless, it’s dealing with competitors from native corporations, akin to Third Wave and Blue Tokai. The enterprise has established 343 places in 11 years, whereas Third Wave and Blue Tokai have launched 150 within the final three years. – Commercial … [Read more…]