YouTube Enters Live E-commerce Space With Launch of Shopping Channel in South Korea

SOUTH KOREA: YouTube plans to launch its first official shopping channel in South Korea on June 30 to enter the live-streaming e-commerce market, as per reports. This move aims to diversify revenue sources and counter competition from platforms like TikTok. YouTube’s entry into South Korea’s live-streaming e-commerce market is a test project. The launch could … [Read more…]